Fashion Product Development

This module required us to come up with a collection for an existing brand, using current trends and insights. We were also required to analyse the brand, their current target market and also who they could potentially appeal to with certain changes.

For my project, I chose the company SidersOnline as I enjoyed how cute and quirky their existing products were, and the idea of building off of that was very exciting! I focused on their collections relating to pastries (such as their claw clips and socks) and adapted it to be more unisex and appeal to a wider market, with unisex clothing pieces and bags.